(Top-Bottom: Luna, Big Bang, Nova, Apocaliptic)
As you have probably guessed, the first hyped product I am going to be putting to the test are the massively raved about Rimmel 'Apocolips'. The Rimmel website describes them as 'The end of colour as you know it. Invincibly smooth shine. Intense earth shattering shades.' But is this the case?
The short answer is yes. I have 4 colours in the drugstore lip laquers; 'Luna' a dusky Orange/Peach which reminds me a lot of my favourite Revlon Matte Lipstick in 'Smoked Peach', 'Big Bang' which is a bright true Hollywood Red shade, 'Nova' a bright Rose/Pink with blue undertones and 'Apocaliptic' which is a deep Raspberry/Fushcia and they are all insanely beautiful.
The texture of these lip laquers is like no other I have ever tried before. They are incredibly opaque in just one coat like a lipstick, but creamy and moisturising, more like a gloss. I honestly don't think I've ever tried anything, be that high end or drugstore, quite as impressive as these.
(400 Big Bang)
All the swatches above are just with one layer of the lip laquers, I know incredible or what?! There are 8 shades in the collection and I am 100% going to be buying the rest of them, I have never been so excited about a new lip product. As someone with naturally dry lips these are just outstanding and have every quality I personally look for in a lip product; Opacity, longevity and a creamy, moisturising texture. And the best bit? They are currently on 3 for 2 at Superdrug, so that's 3 for just over a tenner, a bargain for such a high quality product if you ask me!
VERDICT: Worth the hype.
I hope you all like this new feature, let me know if there are any hyped products you would like me to review and I will happily do a bit of investigation, all in the name of research of course!